A few years ago, I almost lost a major client—not because of my pricing, pitch, or product. But because of how I showed up.
It was a high-stakes meeting with a corporate decision-maker. I had done my homework, rehearsed my pitch, and had everything lined up.
But the moment I walked into that boardroom, I could feel the energy dip.
They didn’t say anything… but their body language said it all: Who’s this guy? Can we trust him?
And truthfully, I wasn’t giving them much to believe in. I walked in hunched, unsure, with my voice low and eyes darting around the room.
That’s when I remembered something a mentor once told me:
“People buy you before they buy what you’re selling.”
So I paused. Took a breath. Reset my posture—shoulders back, head up, calm expression. I made direct eye contact, smiled genuinely, and let my voice carry.
That small shift? It changed everything.
Suddenly, the energy in the room flipped. They started leaning in. Asking questions. Nodding along. And by the end of that meeting, we sealed the deal.
From that day forward, I’ve never underestimated the power of body language in sales.
Here are 3 quick tips that have helped me closed more confidently:
1. Walk into the room with purpose – You’re not just entering a space, you’re sending a signal. Own your space.
2. Strong handshake and a warm smile – It instantly builds trust and breaks tension.
3. Speak with your hands (but don’t overdo it) – It helps emphasize key points and keeps your listener engaged.
The truth is, in sales, we’re always communicating—even when we’re not speaking.
Your body can close the deal… or cost you one.
So the next time you walk into a room, remember: your presence speaks first. Make it count.
If you’re in sales and want to sharpen this skill, I’m happy to share more of what’s worked for me.
Just drop a comment
